11/10/04 — New movie theater to open Nov. 19

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New movie theater to open Nov. 19

By Barbara Arntsen
Published in News on November 10, 2004 2:03 PM

Goldsboro's new 12-screen theater will open next week, just in time for the Thanksgiving blockbusters.

Late last year United Entertainment Corp. announced its intentions to build a movie theater at the same time that All Star Entertainment said it was planning to build a theater in Goldsboro.

The race was on for several months to see which company would pull ahead to build the theater. United Entertainment President Mike Ross said that the market would not support both projects.

All Star eventually dropped out, and United continued with its plan.

The theater, with stadium seating and digital sound, is off the Martin Luther King Expressway near the Best Western Motel and Norwood Avenue

United Entertainment Corp. owns a chain of video stores and movie theaters in the central and eastern United States. The company specializes in small and mid-size markets such as Goldsboro.

The company already has multi-screen theaters in Kinston and Rocky Mount. Ross said the Minnesota-based company had been considering a Goldsboro location for at least four years, and he had visited the area several times. The company has more than 300 theaters.

The theater will employ 50 people and have the latest in digital sound and stadium seating, company officials say.

Ross said the theater should open Friday, Nov. 19, in time for the 7 p.m. movie. He said that a grand opening, complete with ticket promotions, would take place a week or two after the theater opened.