10/21/09 — Brogden films U.S. Cellular commercial spot

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Brogden films U.S. Cellular commercial spot

By Phyllis Moore
Published in News on October 21, 2009 1:46 PM

Brogden Primary principal Wendy Hooks, along with several students, recently got a taste of Hollywood as they were filmed for a national commercial spot promoting U.S. Cellular's 2010 "Calling All Communities" campaign.

"It was 'lights, camera, action' for our school," Mrs. Hooks said. "We feel very privileged that our school was selected to be showcased in this commercial. We look forward to seeing our students highlighted in homes across the country and helping get the word out to schools about why they should compete in the 'Calling All Communities' campaign."

Last February, Brogden Primary was one of 10 schools nationwide to win $100,000 through U.S. Cellular's 2009 "Calling All Communities" campaign. To win, individuals cast their votes for their favorite school through a local U.S. Cellular store. The $100,000 award could be used to purchase additional classroom resources, playground equipment, or anything else the school needed.

"Our district appreciates U.S. Cellular's continued efforts to help schools enhance education through its annual 'Calling All Communities campaign'," said Dr. Steven Taylor, WCPS Superintendent. "We are excited to have one of our schools highlighted in a national commercial that promotes such an outstanding educational award."

Brogden Primary used its prize winnings to build a new state of the art playground, which was completed last spring. The television commercials and print advertisements will begin on Nov. 13 when the 2010 Calling All Communities campaign begins.

"Brogden Primary was the embodiment of why we developed the Calling All Communities campaign," said Karen Ehlers, vice president of public affairs and communications for U.S. Cellular. "The community support, staff involvement and student enthusiasm were the perfect combination to make Brogden a winner. We hope their success will inspire other communities to believe in the possibility of something better for their school and their community."